Programming & Software

When the screen needs to do more than play a playlist — respond to data, interact with visitors or integrate with your existing systems.

An LED screen connected to live data, a sensor array or a third-party platform behaves like a completely different product from one running a static loop. LEDFRONT's software team develops the integrations, automation logic and custom applications that make this possible. This ranges from straightforward API feeds pulling stock prices or transport departures into a content template, through to fully interactive installations that respond to audience presence, ambient conditions or real-time event data.

What we deliver
01

Third-party system integrations

We connect LED screen systems to existing infrastructure — ERP, CRM, ticketing platforms, queue management systems, building automation and public data APIs. Content updates automatically when the source data changes, without manual intervention or CMS logins.

02

Sensor-driven and interactive content

Presence sensors, cameras, environmental monitors and touch interfaces can all trigger content changes or drive real-time visualisations. Retail installations that respond to footfall, wayfinding screens that react to queue depth, arena displays that pull live match statistics — these are production systems we have built and maintained.

03

Custom media server development

For installations that exceed what off-the-shelf CMS platforms can deliver — multi-screen synchronisation, generative content, real-time 3D rendering or very high pixel-count arrays — we develop custom media server software tailored to the hardware and use case.

04

Automation and scheduling logic

Beyond basic time-based scheduling, we build conditional logic that responds to external triggers: weather conditions, occupancy levels, time of day combined with location-specific rules, or events fed from an external calendar or ticketing system. Screens behave intelligently without requiring manual management.

How we work
01

Technical scoping

We define the data sources, trigger logic, output requirements and integration points. For third-party integrations, we review available APIs and data formats early to identify constraints before design begins. The output is a technical specification that both parties agree before development starts.

02

Development and internal testing

Software is developed iteratively with internal testing against the agreed specification. For integrations with live third-party systems, we use sandbox environments where available and coordinate access to production APIs for final testing.

03

On-site integration and testing

Software is deployed to the production environment and tested end-to-end with the physical screen hardware. Edge cases — data gaps, API timeouts, sensor failures — are tested to verify that the system fails gracefully rather than showing errors on screen.

04

Handover and support

We provide technical documentation covering the system architecture, data flows and operational procedures. Ongoing support agreements cover monitoring, bug fixes and minor enhancements. For business-critical installations, we offer SLA-based support with defined response times.

Benefits
Screens that update automatically from live data — no manual content management
Integration with existing business systems and public APIs
Interactive and sensor-driven installations designed and delivered in-house
Custom development when standard CMS platforms reach their limits
Documented architecture and handover — you own and understand what we build
SLA-based support available for mission-critical deployments

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