Content Production
Content built for LED — not adapted from print, not repurposed from social media.
Most content that looks poor on LED screens was never designed for them. LED displays have specific requirements around pixel density, frame rates, contrast and viewing distance that standard design tools and workflows don't account for. LEDFRONT's in-house production team creates content from scratch for the medium — animations, motion graphics and video optimised for your exact screen specification. The result is content that looks sharp from 3 metres and from 30.
Pixel-accurate production
Every asset is produced at the native resolution of your screen. Pixel pitch, cabinet dimensions and physical viewing distance are factored in from the first frame — so nothing is upscaled or cropped on delivery.
Motion graphics and animation
LED screens are most effective with movement. We produce animated loops, transitions and full-motion graphics that perform well at high brightness and hold attention in high-traffic environments like atriums, transport hubs and arena concourses.
Video production and adaptation
We produce original video content and adapt existing footage for LED playback. This includes colour grading for screen output, encoding for your specific media player, and reformatting vertical or horizontal source material to non-standard LED aspect ratios.
Brand system integration
We work within your existing brand guidelines or help extend them to the LED medium. Fonts, colour profiles, motion language and logo usage are aligned with your other communications — so screen content reinforces rather than contradicts your brand.
Brief and screen specification
We start with the screen specs — pixel pitch, native resolution, aspect ratio, viewing distance and environment (indoors, outdoors, direct sunlight). Combined with your campaign brief, this defines the technical constraints and creative direction.
Concept and storyboard
We present concept directions with storyboards or animatics before production begins. You review and approve the creative approach before we commit to full production.
Production and review
Assets are produced, encoded and delivered in formats ready for your CMS or media player. We provide a preview render for sign-off before final delivery.
Delivery and deployment
Final files are uploaded directly to your CMS or delivered in your required format. For ongoing campaigns, we maintain asset libraries so updates and seasonal variants can be turned around quickly.
Choose size, placement and aspect ratio — get a customized quote in seconds.